Introduction

About the Role

The Senior Global Social Media & Content Manager is responsible for building and managing the company’s global social media presence, strengthening brand awareness, growing engaged communities and creating content that supports the organisation’s commercial and marketing objectives across the UK, South Africa and future international markets. This is a strategic and hands-on role combining social media strategy, content creation, community management, brand guardianship, thought leadership and performance analysis. The successful candidate will translate the company’s positioning, products, services and industry expertise into compelling, platform-native content that connects with customers, prospects, partners, employees and the wider technology and business community. The role will play an important part in positioning the organisation as a leading global technology lifecycle, IT leasing, asset management and circular technology business, while ensuring consistency of brand, messaging and tone across all markets.

Duties & Responsibilities

1. Global Social Media Strategy

• Develop and execute the company’s global organic social media strategy across all relevant platforms.

• Build a social strategy aligned to the organisation’s overall marketing, brand, demand generation and commercial objectives.

• Develop market-specific approaches for the UK, South Africa and future international markets while maintaining a consistent global brand.

• Identify opportunities to use social media to increase brand awareness, generate demand, support sales and strengthen relationships with customers and partners.

• Own the annual and monthly social media content strategy and calendar.

• Establish clear content pillars covering technology, IT lifecycle management, leasing, sustainability, circular economy, asset tracking, refurbished technology, customer success, innovation, people and industry insights.

• Develop platform-specific strategies, particularly for LinkedIn, Instagram, Facebook and emerging channels relevant to the organisation’s audiences.

• Stay ahead of platform developments, algorithms, formats and emerging social trends.

 

2. Content Strategy & Creation

• Act as a principal storyteller for the organisation and its brands.

• Develop creative concepts and content that communicate complex B2B technology and commercial propositions in a simple, engaging and compelling way.

• Write and edit social posts, thought-leadership content, articles, campaign messaging and supporting copy.

• Create social-first content including short-form video, Reels, LinkedIn video, interviews, carousels, infographics and visual storytelling.

• Capture mobile-first content at company offices, customer visits, events, exhibitions and industry activities.

• Work with internal subject-matter experts to turn their knowledge into valuable content.

• Identify stories within the business that can be amplified externally.

• Support executives and senior leaders with thought-leadership and personal-brand content where appropriate.

• Develop content that supports the wider marketing funnel, from awareness and engagement through to consideration and lead generation.

• Use AI and emerging content technologies to improve the speed, quality and scalability of content production.

 

3. Brand Guardianship

• Act as a key guardian of the company brand across social media and digital content.

• Ensure all content reflects the organisation’s global positioning, tone of voice, visual identity and brand standards.

• Maintain consistency across relevant company brands, products and services.

• Ensure messaging is appropriate for different audiences, markets and stages of the customer journey.

• Work closely with the Head of Marketing and creative teams to maintain high standards of quality and consistency.

• Ensure content complies with relevant advertising, legal, regulatory and corporate guidelines.

 

4. Community Management & Social Listening

• Own day-to-day management of the company’s social communities.

• Monitor comments, messages, mentions and conversations across relevant platforms.

• Respond to customers, prospects, partners and members of the community in a timely, professional and on-brand manner.

• Build genuine engagement rather than simply publishing content.

• Monitor social conversations around technology leasing, IT asset management, sustainability, circular economy and related industries.

• Identify emerging topics, customer questions, competitor activity and industry conversations that can inform marketing strategy.

• Escalate reputational, customer-service or sensitive issues appropriately.

• Develop opportunities to turn community interactions into meaningful customer and prospect engagement.

 

5. Employee Advocacy & Executive Visibility

• Develop and manage an employee advocacy programme to increase the company’s reach and credibility.

• Identify employees and subject-matter experts who can become authentic voices for the business.

• Create easy-to-use content and sharing frameworks for employees.

• Support senior leadership in developing credible personal brands on LinkedIn.

• Develop executive thought-leadership programmes around technology, sustainability, asset lifecycle management, business transformation and industry trends.

• Encourage employees to become ambassadors for the company brand.

 

6. Campaign & Demand Generation Integration

• Work closely with the wider marketing team to ensure social media supports integrated campaigns and commercial priorities.

• Align organic social activity with paid media, SEO, content marketing, email, events, partnerships and ABM initiatives.

• Develop social content to support priority campaigns, product launches, events and sales initiatives.

• Work with the sales team to identify opportunities where social content can support prospect engagement.

• Create content that helps move prospects through the marketing funnel.

• Support account-based marketing initiatives through targeted content and engagement.

• Collaborate with marketing and sales teams to identify high-value audiences, accounts and conversations.

 

7. Events & Industry Activation

• Develop social strategies for exhibitions, conferences, customer events, partner events and corporate activities.

• Plan pre-event, live-event and post-event content.

• Capture and publish real-time content from events.

• Identify opportunities for interviews, customer stories, executive commentary and behind-the-scenes content.

• Maximise the social value and content lifespan of major company events and partnerships.

• Build relationships with industry influencers, partners, technology brands and relevant communities.

 

8. Performance Analysis & Optimisation

• Monitor and analyse social media performance across markets and platforms.

• Track key metrics including reach, engagement, follower growth, video views, website traffic, content performance and social-generated leads.

• Develop monthly and quarterly reporting for the Head of Marketing and wider leadership team.

• Translate data into meaningful insights and recommendations.

• Identify which content themes, formats, platforms and messages are generating the strongest results.

• Continuously test and optimise content, formats, posting times and audience approaches.

• Establish meaningful benchmarks and KPIs for global social performance.

• Connect social activity wherever possible to wider marketing and commercial outcomes rather than measuring vanity metrics alone.

 

9. Competitor & Market Intelligence

• Monitor competitor social activity and positioning across relevant markets.

• Track industry trends, conversations and emerging opportunities.

• Identify content gaps and opportunities for the company to establish greater share of voice.

• Monitor competitors’ campaigns, messaging, formats and audience engagement.

• Provide insights to the wider marketing team to inform positioning and campaign development.

 

10. Collaboration

• Work closely with the Head of Marketing to deliver the global marketing strategy.

• Collaborate with marketing, sales, commercial, product and operational teams across the organisation.

• Work with external agencies, designers, videographers and other creative partners where required.

• Develop strong relationships with internal subject-matter experts and leadership.

• Coordinate social activity across global markets while allowing appropriate local market flexibility.

• Contribute to wider marketing planning, campaign development and brand initiatives.

Desired Experience & Qualification

Experience

• 5–7+ years’ experience in social media, content marketing, digital marketing or a closely related discipline.

• Proven experience developing and managing social media strategies for a B2B, technology, professional services or complex commercial brand.

• Experience working with international or multi-market brands is highly desirable.

• Demonstrable experience growing social channels and building engaged communities.

• Experience developing content strategies that support wider business and marketing objectives.

• Experience presenting performance, insights and recommendations to senior stakeholders.

• Experience managing multiple priorities, campaigns and stakeholders simultaneously.

 

Skills & Capabilities

• Strategic & Commercial Thinker: Able to connect social media activity to broader marketing and commercial objectives and translate business strategy into compelling content and campaigns.

• Content Creator: Excellent written English, strong copywriting and storytelling skills, confidence creating social-first content using smartphones, strong design-platform skills and comfort editing short-form video.

• Social Media Expertise: Deep understanding of professional networking and B2B social media, with strong working knowledge of major social media and video platforms and other relevant channels.

• Analytics: Comfortable working with social analytics and digital marketing data and turning performance data into actionable recommendations.

• AI & Digital Technology: Strong understanding of AI tools for content ideation, research, copywriting, design and content production.

• Communication: Excellent verbal and written communication, confident working with senior executives and subject-matter experts, and strong presentation skills.

 

Personal Attributes

• Brand-Obsessed: Protects the integrity of the company brand and understands that every customer interaction contributes to brand perception.

• Commercially Minded: Understands that marketing needs to contribute to business growth, customer acquisition, retention and brand value.

• Creative & Curious: Constantly looks for new ways to tell stories, engage audiences and differentiate the organisation from competitors.

• Digitally Native: Understands how audiences consume content and stays ahead of rapidly changing digital behaviours and platforms.

• Proactive: Finds stories, opportunities, conversations and trends and turns them into action.

• Collaborative: Works effectively across marketing, sales, leadership, operations and external partners.

• Globally Minded: Understands how to build one global brand while adapting communication to different markets, cultures and audiences.

• Data Driven: Uses evidence and performance data to improve decisions rather than relying solely on personal opinion or creative preference.

 

Key Performance Indicators

The KPIs for this role will form part of the broader marketing performance framework and will evolve in line with the organisation’s commercial objectives.

Indicative KPIs include:

• Growth in global brand awareness and social share of voice.

• Growth in relevant and engaged followers across priority platforms.

• Engagement rate and quality of audience engagement.

• Growth in organic reach and content consumption.

• Growth in professional networking visibility and executive thought leadership.

• Video views and completion rates.

• Website traffic generated through organic social.

• Marketing-qualified leads influenced or generated through social activity.

• Social contribution to campaign performance.

• Growth of employee advocacy and employee-generated reach.

• Content production efficiency and consistency.

• Performance against agreed monthly and quarterly content objectives.

• Competitive share of voice and positioning.

KPIs will be formally reviewed annually and adjusted according to changing business priorities, market requirements and the individual’s professional development.

Package & Remuneration